“This is going to change everything,” Steve Jobs said in January 2007, as the world was introduced to the first iPhone.

That same year, Britney Spears walked into a hair salon and shaved her head. The first episode of Keeping Up with the Kardashians aired. And a new era began — one defined by manic fame fixation, and the rise of the attention industry, where likes, views, and followers became a global currency.

For nearly two decades, since the dawn of the attention economy, I have been exploring the blind spots of the digital revolution. When friends and followers became a currency that could be converted into power, influence, and capital.

My work focuses on what we rarely pause to consider as we keep scrolling: the consequences, the side effects, and the stories hiding behind the screen.